Modernizing Mahindra's Tractor Exchange Program through a comprehensive web and mobile application, aiming to provide nationwide visibility and enhance sales. The primary goal is to accelerate the process of liquidation, thereby freeing up working capital.
The target audience of the application consists of individuals who may not be highly tech-savvy and are geographically dispersed across various regions of India, including remote areas. This posed challenges in terms of usability and user experience. The main challenges faced were:
Ramesh Patel is a 35-year-old farmer residing in a rural village in India. He owns a small agricultural plot and is passionate about cultivating crops efficiently. Ramesh has been considering upgrading his old tractor to a more advanced model to improve his productivity and reduce manual labor.
Niraj kumar is a 40-year-old businessman who owns a Mahindra Tractor dealership in a suburban town. he is dedicated to providing quality products and services to local farmers. Niraj is looking for ways to enhance customer engagement and expand her dealership's reach.
A comprehensive analysis of industry competitors allowed us to identify prevailing trends, gaps in the market, and potential areas for differentiation. We studied platforms offering tractor listings, evaluating their UI/UX, search functionalities, validation processes, and communication channels.
Ideas were generated through collaborative brainstorming sessions, considering user needs, pain points, and technological possibilities. This ideation phase resulted in innovative features that aimed to enhance user trust, simplify decision-making, and establish seamless communication channels.
High-fidelity wireframes were meticulously crafted, outlining the app's structure, content hierarchy, and user flow. This transitioned into interactive prototypes, allowing stakeholders to experience the app's navigation and interactions firsthand. Feedback from this stage significantly influenced design iterations.
Mapped out the user journey from downloading the app to making a purchase.
Conducted thorough usability testing sessions with target users to identify pain points, behavioral patterns, and potential bottlenecks. Findings were translated into design refinements, optimizing the user experience.
Developed a comprehensive design system to ensure consistency across the app and website:
To overcome these challenges and achieve the project's objectives, the following solutions were implemented:
The successful execution of the project was attributed to various factors, including:
In conclusion, the transformation of Mahindra's Used Tractor Exchange Program through the development of a user-friendly digital application allowed for nationwide accessibility, accelerated sales, and more efficient working capital utilization. By overcoming challenges through innovative solutions and collaborative efforts, the project demonstrated the power of technology in enhancing traditional business processes.
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Our development team works systematically in various steps. Here they are:
Yes, we're up to the challenge. We're one of the few firms specializing in enterprise UX design and digital transformation of legacy business software. We've perfected our process over the years, modernizing digital platforms for leading companies such as CEAT, Mahindra, Nissan, Capri Healthcare and Renault. We analyze and evaluate options in your business context to improve your business, either by extending and innovating existing digital business or by creating brand new, potentially disruptive solutions.
We're a full-service digital agency and our services span from user research and information architecture, UX UI design, prototyping, and user testing to full-stack development and design systems.
Yes, we do. We're also a user experience agency, where branding is an integral part of any UX UI design project. We position ourselves as a different kind of branding agency that focuses on tech companies, digital products, and direct-to-consumer brands. Our branding capabilities include research, brand and digital strategy, logo design, visual identity, graphic design, motion design, style guide development, web design and more.
However, our clients often provide us with a brand strategy or a complete visual identity package. In these cases, we use the current brand foundation as a starting point, where we don't just apply it to our designing but also make sure we extend and enrich the brand while keeping it true to its roots.
