A prominent automotive manufacturer seeking to improve the effectiveness of its sales operations through better lead management and tracking systems.
Design and develop a user-friendly mobile application to streamline Nissan's lead management and follow-up processes, enhancing efficiency and conversion rates for the sales team.
Design and develop a user-friendly mobile application to streamline Nissan's lead management and follow-up processes, enhancing efficiency and conversion rates for the sales team.
user-centric mobile application, the Nissan Sales App (NISSAN), was developed to address these challenges. Key features included:
the problem that occurs in the current business process is that many items are sold, but still use the conventional method. so that orders cannot be made quickly, and transaction data cannot be stored properly.
The solution that is made is to build an android application that can place orders online so that business processes to end-to-end users can occur properly.
Turn idea from concept and brainstorm to MVP
Sketch out the product to align the user needs
Convert the designs into a live application
Launching the application to the market
Our achievement in the journey depicted in numbers
Conducted interviews with sales managers and executives to understand the existing workflow and challenges.
Created empathy maps to better understand the emotions, thoughts, and behaviors of our user personas during their interactions with the current system.
Our aim was to create an intuitive and user-friendly interface for sales representatives to efficiently manage leads. The following screenshots highlight key screens and features, demonstrating our approach to ensuring a seamless user experience from lead capture to follow-up.
The Nissan mobile application successfully optimized lead management for Nissan, empowering their sales teams to achieve higher efficiency and better sales outcomes in the competitive automotive market.
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Yes, we're up to the challenge. We're one of the few firms specializing in enterprise UX design and digital transformation of legacy business software. We've perfected our process over the years, modernizing digital platforms for leading companies such as CEAT, Mahindra, Nissan, Capri Healthcare and Renault. We analyze and evaluate options in your business context to improve your business, either by extending and innovating existing digital business or by creating brand new, potentially disruptive solutions.
We're a full-service digital agency and our services span from user research and information architecture, UX UI design, prototyping, and user testing to full-stack development and design systems.
Yes, we do. We're also a user experience agency, where branding is an integral part of any UX UI design project. We position ourselves as a different kind of branding agency that focuses on tech companies, digital products, and direct-to-consumer brands. Our branding capabilities include research, brand and digital strategy, logo design, visual identity, graphic design, motion design, style guide development, web design and more.
However, our clients often provide us with a brand strategy or a complete visual identity package. In these cases, we use the current brand foundation as a starting point, where we don't just apply it to our designing but also make sure we extend and enrich the brand while keeping it true to its roots.
